Virtual Placement™ is Chyron’s solution for inserting virtual graphics into live broadcasts and in-venue displays. Using optical tracking and image-processing algorithms, it delivers data-driven AR visuals that enhance coverage across sports and live events.
With Virtual Football, users can insert offside lines, distance-to-goal markers, and on-field ads to enhance soccer broadcasts. In American football, the Virtual 1st module adds red zone visuals, first down markers, and sponsor-branded graphics.
The platform also includes tools for baseball, basketball, tennis, rugby, and more, ensuring versatile sports coverage. Virtual Placement can also be used in other settings, such as augmenting a live studio set with AR graphics for a news broadcast. This robust tool offers broadcasters a comprehensive solution for creating engaging, visually rich live content.