Virtual Placement

Product Description

Specialty Content

Based on highly-advanced real-time image-processing algorithms, Virtual Placement incorporates virtual graphics into any live broadcast without the need for specialized operators, expensive camera sensors or lengthy calibration processes.

Virtual product placement and advertising
Scores and statistics
Sponsor logos and animated sponsor messages

Sports-specific modules are available for Football (Soccer), American Football, Baseball, Basketball, Tennis and Rugby.

With Virtual Football, insert FIFA®-certified virtual offside lines (VOL), distance to goal measurements and carpet goal ads on the soccer pitch / in stadium
With Virtual 1st, insert virtual lines of scrimmage, 1st down markers and sponsored advertisements for American Football.

Download the Product Information Sheet Get in touch for More Info

Key Features

Boosted Sponsorship Revenues
Able to feed four independently sponsored outputs from a single system, Virtual Placement helps localize content to different regions and empowers regionalized content and advertising strategies for linear and OTT content rights holders.
Easy Deployment & Calibration
Virtual Placement allows operators to quickly create a calibration through an input and implement optical tracking without the need of specialized camera encoder hardware. It’s so simple that your cameraman can pre-record shots of the field in only five minutes, freeing up time for a facilities check.
Remote Ready
Optimized for REMI and GREMI (graphics/replay remote integration) workflows, Virtual Placement supports a variety of downstream production workflows (Audio GPI, VANC, Audio only). The system doesn’t even need to be inside the production truck at the stadium.
Visualize Live Data
Via unique integration to TRACAB®, our Emmy® Award-winning camera-based player tracking system, Virtual Placement allows broadcasters to leverage real-time data for highly advanced gameplay analysis features (e.g., live player markers, statistics and tracking graphics)

Documentation