Product Description

Specialty Content

Based on highly-advanced real-time image-processing algorithms, Virtual Placement incorporates virtual graphics into any live broadcast without the need for specialized operators, expensive camera sensors or lengthy calibration processes. 

  • Virtual product placement and advertising
  • Scores and statistics
  • Sponsor logos and animated sponsor messages

Sports-specific modules are available for Football (Soccer), American Football, Baseball, Basketball, Tennis and Rugby.

  • With Virtual Football, insert  FIFA®-certified virtual offside lines (VOL), distance  to goal measurements and carpet goal ads on the soccer pitch / in stadium
  • With Virtual 1st, insert virtual lines of scrimmage, 1st down markers and sponsored advertisements for American Football.
Key Features
  • Boosted Sponsorship Revenues

    Able to feed four independently sponsored outputs from a single system, Virtual Placement helps localize content to different regions and empowers regionalized content and advertising strategies for linear and OTT content rights holders.

  • Easy Deployment & Calibration

    Virtual Placement allows operators to quickly create a calibration through an input and implement optical tracking without the need of specialized camera encoder hardware. It’s so simple that your cameraman can pre-record shots of the field in only five minutes, freeing up time for a facilities check.

  • Remote Ready

    Optimized for REMI and GREMI (graphics/replay remote integration) workflows, Virtual Placement supports a variety of downstream production workflows (Audio GPI, VANC, Audio only). The system doesn’t even need to be inside the production truck at the stadium.

  • Visualize Live Data

    Via unique integration to TRACAB®, our Emmy® Award-winning camera-based player tracking system, Virtual Placement allows broadcasters to leverage real-time data for highly advanced gameplay analysis features (e.g., live player markers, statistics and tracking graphics)

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