Chyron
Virtual graphic elements placed on a field to demonstrate Virtual Placement features

Virtual Placement™

Virtual Graphics in Any Live Broadcast

  • Integrate

    Easily add virtual graphics to your broadcast without costly sensors or time-consuming calibration.

  • Mobile Truck - Live Production Solution

    Visualize

    Display game-critical data—down markers, offside lines, and player stats—directly on the field.

  • Freelancer Community

    Monetize

    Place sponsor logos directly on the field, around the pitch or in empty stands.

Virtual Placement™ is Chyron’s solution for inserting virtual graphics into live broadcasts and in-venue displays. Using optical tracking and image-processing algorithms, it delivers data-driven AR visuals that enhance coverage across sports and live events.

With Virtual Football, users can insert offside lines, distance-to-goal markers, and on-field ads to enhance soccer broadcasts. In American football, the Virtual 1st module adds red zone visuals, first down markers, and sponsor-branded graphics.

The platform also includes tools for baseball, basketball, tennis, rugby, and more, ensuring versatile sports coverage. Virtual Placement can also be used in other settings, such as augmenting a live studio set with AR graphics for a news broadcast. This robust tool offers broadcasters a comprehensive solution for creating engaging, visually rich live content.

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A live football match scene featuring a virtual billboard ad placed behind the goal, showcasing a promotional graphic for the TV show "Alla Mot Alla" with show hosts and air times. The scoreboard shows HIF leading DIF 1-0 at 47:47 with 4 minutes of added time. The virtual ad is integrated into the stadium using Virtual Placement, blending seamlessly with the environment.

Boosted Sponsorship Revenues

Deliver up to four uniquely branded outputs from a single system—enabling region-specific ads, expanding inventory, and unlocking new revenue across linear and OTT platforms.

Easy Deployment & Calibration

Virtual Placement™ uses fast optical tracking—no encoders or extra hardware required. Calibration takes just minutes from a simple video input, making it easy for camera crews or venue staff to handle. Built-in chroma keying adapts to lighting changes for clean, accurate graphics every time.

A live football match broadcast features a penalty kick by DIF player Oliver Berg against BKH, with the score tied 0–0 at 70:53. Virtual Placement technology is used to display advanced graphics, including a player profile with Berg’s photo and name on the right side of the screen, and a virtual shot placement chart behind the goal, showing green markers of his previous penalty kicks.

Visualize Live Data

Leverage real-time player tracking to power dynamic visuals like live markers, motion paths, and in-game stats. Through native integration with the PRIME graphics engine, and it's powerful data-to-scene binding capability, important game insights come to life instantly - giving viewers deeper analysis and broadcasters powerful storytelling tools.

A live tennis match in a stadium mirrored on a living room TV screen, symbolizing Virtual Placement's built-in replay functionality—delivering broadcast-quality replays directly from the same system

Built-In Replay

Virtual Placement’s built-in replay feature includes an internal disc recorder that provides access to footage of all input channels for near-live replays, removing the need for extra servers or additional crew. Streamline the production process, improve cost, and maximize operational efficiencies with a system that isn’t dependent on third-party hardware.

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