Product Description

Full control of tickers, promos and more.

Developed to capture audience attention and build brand equity, PRIME Branding produces up-to-the-minute branding elements such as headlines, sports scores, school closings, weather reports, financial data, and automated promos like ‘Now Watching’ or ‘Coming Next’ graphics. 

From overtime games to breaking news, last minute changes to existing playlists are common. PRIME Branding ensures you maintain full control over the production playlist up to the last minute before playout.

PRIME Branding is an application of the powerful PRIME Platform. Learn more about the PRIME Platform here.


Key Features

PRIME Branding

  • On Time, Every Time

    Integration with automation systems ensures that events scheduled for playout execute on schedule. Once primary events (shows or ad-blocks) are triggered within a schedule, all other secondary events like graphics, tickers, lower thirds, or squeeze-backs are called for playback when scheduled.

  • Data Meets Design

    Integrated with Chyron’s NewsTicker™ content management solution for access to back-end data streams, PRIME Branding creates data-driven graphic ticker displays for headlines, elections, sports scores, inclement weather and more. Configure logic-based scenes to refresh up-to-the-second, based on data feeds and trigger controls.

  • Built-In Quality Assurance

    Built-in quality control features like object-based live preview allow control room operators to monitor graphics before triggering automation. PRIME Branding’s BXF (Broadcast Exchange Format) ensures accurate logging for billing purposes.

  • True Workflow Flexibility

    PRIME Branding integrates easily into existing workflows, with support for all major scheduling and traffic systems. Supported protocols include Chyron Intelligent Interface, EAS, PBus, VDCP, Ross Talk, XML and oxtel to connect to traffic and automation systems.

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