Chyron Announces Key Themes for IBC 2025
Industry Leading Graphics Design and Playout, Cost-Saving Workflow Efficiencies, and AI and Cloud Innovation
MELVILLE, NEW YORK, August 22, 2025 – Chyron is pleased to share that its full portfolio will be shown at the IBC 2025 Show, September 12 – 15 at the Amsterdam RAI, booth 7.B47. Attendees can experience Chyron’s latest customer-centric innovations, notably for real-time graphics creation, data integration and playout, as well as significant updates across its product portfolio. As they make their way through the Chyron booth, visitors will experience not only individual Chyron products, but more importantly, comprehensive streamlined workflows that intentionally lower the total cost of ownership while raising overall production value. The key underlying driver of new Chyron features and workflows is a forward thinking approach that thoughtfully leverages developing technologies including cloud live production and AI-driven efficiencies.
Graphics Design, Data Integration and Playout
At this IBC, Chyron’s flagship graphics platform, PRIME, will be on full display, supporting not only graphical overlays, but also video walls, branding, and touchscreen implementations, as well as Chyron’s well known venue control solution, Click Effects, ensuring a common architecture and design feature set for all of these functional modules.
PRIME has long been known for seamless, robust capabilities to leverage assets designed in Adobe® applications. Brand new, and even more robust usability of After Effects® and Illustrator® creative assets will be introduced at this IBC furthering PRIME’s efficacy for graphics designers everywhere. Alongside these Adobe workflow improvements, PRIME’s recent releases provide new tools to accelerate scene design, craft responsive playout interfaces, and accelerate PRIME system playout performance. Also new at IBC with the unveiling of PRIME 5.3 will be expanded HTML5 graphics capabilities, aligning with Chyron’s commitment to meeting customer needs in any workflow. Uniquely, PRIME does not separate the creation of HTML5 assets from its broadcast graphics workflow, giving the user a powerful efficiency to choose and use what is needed, all from a single graphics system.
Other freshly updated content generation tools shown at IBC 2025 include Toolbox 4.0 and a new Chyron AXIS Maps module. Toolbox is a simple but powerful application that lets users leverage PC and web content as SDI or NDI sources in the production control room. Within a single system, Toolbox provides tools to capture custom regions-of-interest, drive codec-agnostic clip playlists, and deliver professional remote guest experiences by converting show feeds to webcam signals. The 4.0 release modernizes Toolbox for broadcaster IT ecosystems, with Windows 11 OS support and Chyron’s high-performance hardware. Another simple but powerful tool, the brand-new AXIS Maps module significantly improves map graphics for news storytelling with 3D globes, elevation models, and extensive data layer support.. AXIS Maps is part of the AXIS suite of modules offering creation and order management for maps, financial market data, charts, and composite images.
Lower Cost, Higher Production Value
Live productions with a pre-planned run of show, such as news broadcasts, offer significant opportunity for efficiency, with journalists easily adding cues to the NRCS rundown for automated playout of the graphical templates they select and fulfill. Chyron CAMIO, which can integrate any major on-premises or cloud-based NRCS with Chyron PRIME graphics, provides this time and cost-saving workflow not only across graphical overlays (CG), but also by enabling the NRCS to automate playout of video wall content (PRIME Video Walls), virtual sets and augmented reality elements (PRIME VSAR) and even weather segments (Chyron Weather) for fully automated visual storytelling playout. CAMIO’s efficiency scales highly when this workflow is implemented across multiple stations in a group with CAMIO’s hub-and-spoke configuration.
At this IBC, visitors seeking the latest in efficient live production can see a full demonstration of how PRIME Control Panels are now accessible within LUCI, CAMIO’s NRCS plugin. Control Panels were originally developed to enhance live playout in PRIME, but in the CAMIO LUCI workflow, they are used upstream of playout, giving the journalist powerful control of how graphics for their stories are fulfilled, the style of those graphics and how the graphics reference sources to display data. Without losing the efficiency of the CAMIO workflow, journalists and producers are empowered to fulfill graphics templates with a high degree of quality.
Programs with less predictable rundowns, such as live sports may not lend themselves to the degree of playout automation as highly planned programs, but perhaps demand the most efficiency, as operators need to react quickly. New features seen at IBC for enhancing workflows and improving content are found in both PAINT (illustrated replay) and VP (virtual placement of offsides lines and adverts).
PAINT’s intelligent sweep calibration feature auto-detects and checks the alignment of field lines to ensure graphics are perspective-accurate to the playing surface – this AI feature greatly accelerates both global and American football production.. In addition to live calibration tools, PAINT can ingest calibration data from Chyron’s Virtual Placement (VP) system, allowing teams to leverage pre-established field layouts and maintain consistent visual alignment across platforms. PAINT 10.2, unveiled at this IBC show, features an expanded toolset for telestration, and increased utilisation of Chyron’s VAULT data sync, automating team colors, logos and graphics branding. AI plays a role in PAINT’s streamlined operation, tracking players to reduce or eliminate the need for keyframing player tracking illustration tools.
A new feature this year in VP illustrates Chyron’s effective leveraging of features across its product line. In this case, VP can place graphics from PRIME virtually in live video, offering another innovative visual storytelling approach for sports productions. VP’s utility is also expanded with new functionalities supporting basketball.
Both PAINT and VP now support IP 2110 workflows, an important milestone for extending the usability of these products to live stadium productions commonly using IP 2110.
Innovation
Chyron embraces live cloud production, AI, and other developing technologies that improve today’s workflows and prepare for those of tomorrow.
Chyron LIVE remains at the forefront of live cloud production innovation, bringing the full power of PRIME graphics, streamlined vision mixing, tools for commentary and audio control, and the primary features of Paint for illustrated replay to a single cloud native application, making live production accessible from anywhere with a web browser at a minimal hourly cost. New features this year in Chyron LIVE include SCTE-35 markers for ad insertion, furthering LIVE’s promise of low cost production by making content instantly monetizable. Customizable control panels, first seen in Chyron PRIME are now available in LIVE so users can build or commission a control interface with just the tools they need to tailor playout to their specific needs and make LIVE operable by a minimally trained crew or volunteer. In addition to its robust yet intuitive production workflow, Chyron LIVE has been fully tested with technology partners, including Haivision and Asport to bring end users seamless solutions for encoding, video synchronization, content management, and distribution to OTT platforms.
All-in-one production demands effective time saving features, including AI enabled features.. At this IBC, visitors are encouraged to see LIVE’s AI-generated replay clips in action. Multi-platform delivery, becoming increasingly common to meet consumer demands, also leans on the efficiency of AI. Visitors will be able to see how AI streamlines OTT delivery in the joint demo of Chyron LIVE and Asport. Additionally, Chyron LIVE is honored to be included in the IBC Accelerator program, partnering with other leading technology providers to deliver bespoke viewing experiences guided by AI.
A final example of Chyron’s commitment to innovation, ZXY Tracking takes its place in the Chyron portfolio alongside other sports analysis and broadcast tools. ZXY Tracking is the newest generation of the previous Tracab HTS (horse tracking system). In April, 2025, Tracab was purchased from Chyron by EA Gaming, who was attracted to Chyron’s innovative development of Tracab visual tracking technology. However, Chyron retained ownership of the device based tracking system that is now ZXY Tracking. Based on military grade GNSS (global network satellite system), ZXY Tracking measures location and speed of horses, cars, or any other racing object with pinpoint accuracy. This data may be sent to analysts, trainers or any other outlet. It may also be displayed in live broadcasts or streams via Chyron PRIME graphics. Chyron continues its commitment to innovation with ZXY Tracking, expanding its capabilities and testing it with other racing sports.
“As always, Chyron is excited to share our latest advances at IBC 2025. We are proud of our legacy of innovation guided by what our customers want and need to succeed,” stated Mike Truex, Chyron CEO. “We look forward to welcoming our IBC visitors, hearing their latest challenges and learning how we can help. Our success is driven by their success. Cloud production, AI and other new innovations realize their fullest potential when they produce a real return on investment.”
Book Your Exclusive IBC Experience
Don’t miss your chance to see Chyron’s latest innovations in action! Visit us at Booth 7.B47 or register with Chyron to secure an exclusive meeting or personalized demo with our team. Discover firsthand how our solutions can transform your live productions — experience the future of broadcasting in Amsterdam soon!
