Product Marketing Manager
Play your part in the exciting world of broadcast technology with the global leader in live production innovation. Work with a dedicated, motivated team helping bring our products to leading sports, news, entertainment productions. Chances are, you’ve already seen our products in use – on air, online or in major stadiums and venues all over the world. If it is live video, we create the technology to design and overlay graphics, insert data automatically, control cameras and more. If you have a strong desire to work with a future thinking company and a drive to succeed, we would love to talk to you.
WHO WE'RE LOOKING FOR:
- We're looking for a dynamic Product Marketing Manager to deliver on high-impact product launches and targeted campaigns to the exciting live production market. Reporting to the Director of Product Marketing, you'll be responsible for a portfolio of products, acting as the bridge between Chyron’s product development, marketing, and sales teams. Ideally, you're the type of person who has a passion for getting hands-on with technology, telling its story with stunning content, and sharing that excitement with customers and internal staff. Chyron's technology powers captivating productions across the world! There's simply no other technology that's as exciting to work with as a marketer - apply now!
ABOUT THE POSITION:
- Work closely with the marketing team to define the key messaging and target audience for your product portfolio
- Interface with product development teams to share ideas and become a product expert
- Research the competitive landscape to produce battle cards and refine product positioning
- Work hand-in-hand with the marketing team to create compelling product launch and campaign collateral - including press releases, PI sheets, presentation decks, infographics, video content, and more.
- Own the copywriting needs for SEO-optimized blogs and marketing collateral.
- Script and produce pre-recorded demos of new products
- Assist in sales training around new products and releases
- Contribute to social media planning and content creation
- Contribute to email campaign planning and content creation
SKILLS AND QUALIFICATIONS:
- Bachelor's degree in marketing, communications, or similar field
- Proven experience in product marketing, content marketing, or similar role
- Familiarity working with the diverse roles across a marketing team to create content and execute campaigns
- Strong knowledge and experience marketing SaaS and cloud-based platforms
- Working knowledge of marketing channels, CRMs, and analytics tools
- Working knowledge of MS Office or G Suite
- Experience with Adobe Creative Cloud Suite is a plus
- Excellent verbal communication and copywriting ability
- Able to translate complex technical information into engaging, benefit-oriented content
- A keen eye for detail during the drafting and review process
- Proactive in gathering information, providing input, and articulating changes
- An analytical mind that stays up to date with industry trends and competitors
- Background in broadcast technology or live production is a plus