Chyron Graphics Technology Puts Anchors in the Driver’s Seat at CNBC Asia Pacific

Melville, NY, March 14, 2011

Chyron today announced that CNBC Asia Pacific has built a new on-air workflow based on its signature Lyric PRO 8 graphics software. The Touch GraphX touch-screen graphics feature offered on Lyric PRO 8 literally allows the broadcaster to put the power of the program flow directly into the hands of anchors, who now can control graphics playout with a simple tap to the display as they present the business headlines.

As an enterprise authoring tool, Lyric PRO 8 allows the end user to create sophisticated graphic templates with unparalleled ease and flexibility. The Touch GraphX feature provides a simple scriptless solution for bringing touch-screen graphics to CNBC Asia Pacific broadcasts. The graphics can be created directly within existing templates, training is quick and easy, and the on-air impact is dramatic. Easy for on-air talent to operate and intuitive for the production team to create, Touch GraphX brings a sense of greater immediacy and engagement to any news or sports production cost-effectively and with minimal impact on existing operations.

“CNBC Asia Pacific reaches millions of viewers across the Asia-Pacific region, and we are very pleased the network has chosen Chyron technology for innovative on-air graphics delivery,” said William Payne, director of Asia-Pacific sales at Chyron.

About Chyron
As the pioneer of graphics as a service for all digital video media, Chyron (NASDAQ: CHYR) continues to define the world of digital and broadcast graphics with Web, mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmy® Awards, Chyron has proved itself as the undisputed leader in the industry with sophisticated graphics offerings that include Chyron’s AXIS Graphics online content creation software and order management system, on-air graphics systems, clip servers, channel branding, and graphics asset management solutions. More information about Chyron products and services is available on the company websites: www.chyron.com and www.axisgraphics.tv. The company’s investor relations information is at www.chyron.com via the “Investors” link.and click on Investors.

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